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Pin Up betting company appeared on October 1, 2020. From that moment it officially joined the SRO and began to work through the QIWI Bank’s CSUPIS. The opening of the new bookmaker was associated with a lot of loud statements. First of all, it is worth noting the advertising and marketing budget, which amounted to 1,000,000,000 rubles. Not surprisingly, due to this, the company was able to attract famous people as partners, as well as to prepare generous bonuses.

The brand is owned by William Hill LLC. And yes, it really is that famous international bookmaker from the UK. Initially, William Hill planned to gradually enter the Russian market. For this purpose, it even obtained a license in advance. But the opening was constantly delayed due to the changes in the Russian laws relating to the regulation of sports betting. The ban on the “dormant license” was a foregone conclusion. The company had to use the existing license or pay an annual fee. For this reason, they teamed up with the management of another bookmaker and opened a joint project.

The international site Pin Up Bet had been planning to enter the Russian Federation legally for a long time. Initially, it was even planned to become a licensed bookmaker without opening a counterpart in the international space. However, the negotiations were delayed, so initially the office started to work in an offshore zone, and then Vladimir Gorev managed to create a new legal office for Russian up bet logo

The difference between Pin-Up Ru and its international counterpart Pin-Up Bet

Many may see similarities in the name with the illegal office. As mentioned earlier, both companies are related to each other, even if they are not legally connected. It is the success of the international brand that has been a guarantee for players, along with the legal status. Many bettors have already had experience playing at Pin-Up Bet, so they are eager to join the licensed version.

The fundamental differences between bookmakers are in the following points:

  • License. A Russian betting company has a license from the Russian Federal Tax Service, while an international one has only an offshore license of Curacao;
  • Gambling. Legitimate BK does not have casinos and similar games in its assortment. An offshore company, on the other hand, actively promotes slots and slot machines;
  • Identification. International bookmaker does not require identity confirmation before starting a game, unlike the Russian one;
  • Promotions. Despite the fact that many of the bonus offers are similar, they differ slightly in terms of amounts and how to get them;

The design and interface of the site. In this aspect, the bookmakers are also very similar, but the offshore BK has a darker page theme and more sections. The legal office has a lighter website design and fewer tabs.

Legality of Pin-Up Ru in the CIS

Pin-Up betting company is absolutely legal in Russia. It received a license from the Federal Tax Service of the Russian Federation from 2014. For other CIS countries the company is not suitable due to the impossibility to register. Only Russian players are able to open an account. Bettors from other countries can not despair, and join the international analogue of the BC.main page pin up

More information about the Bookmaker

After getting acquainted with the basic information about the sportsbook, it will be useful for users to learn about additional points. This will help to quickly adapt to the bookmaker’s office and understand what is necessary to play at this betting operator.

Minimum and maximum bet amount

It is possible to make a bet for an amount starting from 10 rubles. This is the minimum amount to bet. As for the maximum amount, everything is individual. It depends on a sport discipline and a specific event.

Pros and cons of Pin-Up


  • Generous bonuses and constant promotions;
  • Legality of BK in the Russian Federation;
  • High odds for popular events;
  • Possibility not only to redeem, but also to change the bet before the end of the last event in the coupon;
  • The reputation is supported by the international counterpart and partnership with William Hill.


  • No app for iOS devices;
  • No live streaming of matches (except for eSports);
  • Authorization is done by SMS, which is not very convenient;
  • Additional markets have high margins.
  • Margins for major disciplines

The company keeps a good level of margin. The odds are quite good and do not fall below a certain value. This allows you to feel comfortable in relation to competitors. Especially high quotations on the major championships in popular sports stand out. Margin depends on the specific discipline.

Soccer – For the most popular tournaments, the margin has a world-class rate of 2-3%. In other class leagues, the spread can be very large. Here the margin ranges from 4% to 8%;
Hockey – This discipline continues the trend of high odds for the major tournaments (NHL and KHL), while the other tournaments are quoted lower. Margins here are at a similar level;
Basketball – As with other sports, the major tournaments have margins of 2-3%. The other leagues boast only a 7.5% level;
Tennis – Compared to the others, tennis looks like an outsider. Even the major tournaments have margins of 5-7%. The other events may have even less favorable quotes.

Mobile Software. Pin Up mobile app

Bookmaker could not ignore the modern trend of mobile betting. Immediately at the launch of activities, the office had a version of the site for phones, as well as an application for Android. For owners of iOS the program has not yet been developed, so they can limit themselves to the mobile version of the resource. From the phone, all the functions of the resource are available in full. The interface and functionality corresponds to the main up mobile

Registration and identification

To start playing, users will need to open an account. You can register through the site or the application. A registration button is available in both cases. The player needs to click on it and then enter the number. After that, it will be possible to proceed with the further registration procedure, filling out the personal data. At the end will be to read the rules of the game and confirm their agreement with them.

This is not the end of the registration phase. It will be necessary to pass the identification. If the client is already verified in the QIWI system, this will make the procedure easier. It is enough to register to a verified number. In another situation, you will have to confirm your identity, because without identification you cannot proceed with depositing and betting.

The most popular bonuses of Pin Up

Among Pin Up’s offers, the starting bonus stands out. This is the largest reward between legitimate BKs. New customers have the opportunity to get up to 30,000 rubles for completing registration and depositing an account.

In addition to the starting reward, players can participate in other bonuses. On a permanent basis in the office there is a quiz. For correct answers to the questions, the bookmaker accrues freebets. You can also get free bets for subscribing to the company’s newsletter. This is relevant for E-mail, but it is not superfluous to follow the activities of the BC in social networks. There, the administration can publish interesting offers for players.

User rating

Pin Up reviews in the network are very positive. In this aspect, the BC can compete with competitors, having higher ratings. In general, the company is rated at 3.8 out of 5. On individual aspects, the evaluations are as follows:

  • Reliability. The score is 3.7. In favor of reliability says the legality of the bookmaker, its partner William Hill and the reputation of the international counterpart. However, the small period of operation on the market underestimates the score;
    The line in pre-match and in-play. Rated 3.8 points. No complaints to the bookmaker here, the line is at a decent level, but inferior to the world leaders;
  • Odds. Score 3.8. As well as the line, the quotes are also at a decent level. For popular events and even some of the best in the market;
  • Convenience of payments. Score 3.9. Requests are processed quickly, and there are many ways to deposit or withdraw funds;
  • Support service. The rating is 3,5. There are no questions to the competence of the employees of BK, but many players had problems with the possibility of contacting the operator;
    Bonuses and promotions. Score 3.7. No questions to the bonus program of the office.

Reviews of Pin Up

Not a bad bookmaker. The odds are high enough. Especially pleases the distribution of freebets in instragram BK;
I did not have any problems with the deposit. I made a few bets, decided to withdraw my winnings. Payment was carried out much longer, took a day. I had to wait, but in general I am satisfied;
I have been betting here for some time. I have not had any problems with the payment of funds, although the young age of the company was very confusing. The odds at the office are very good, so I periodically bet on popular matches.

Sponsorship activities

So far, Pin Up bookmaker office has not been noticed in the sponsorship of any sports organization. This is due to the timing of the company’s work. For half a year, it considered various options in soccer, but there are no available sponsorship slots for clubs now. For this reason, BK limited itself to partnerships with famous personalities. For example, the bookmaker’s main ambassador is Artem Dzyuba.

Support Service

The website has an extensive help section, divided into four blocks. The most popular questions and answers are collected there. If the player needs to contact the support team to solve the problem, then you can contact them in the chat. The icon with it is located on the right side of the screen. For more serious questions on the resource there is a phone number and E-mail. Individual contacts can be found in the “Partnerships” section, if you plan to partner with the company.


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